If it were five years in the future, you would be watching this article, not reading it.
Video marketing has been unanimously chosen as one of the rising stars in marketing.
Visual storytelling is not an overnight sensation, but the result of the science behind how we absorb information, the rise of mobile usage and continued innovation in the field of social media. The human brain processes visuals 60,000 times faster than text and 90 percent of the information transmitted to the brain is visual.
1.8 Million Words.
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
Science Studies and Research Results?
Viewers spend 100% more time on web pages with videos.
Viewers are 85% more likely to purchase a product after watching a product video.
Over 52% of consumers say that watching product videos makes them more confident in their purchase decisions.
Videos get 94% more views than text-based information and are Shared 12x More Than Texts.
Over Youtube 100 million users are taking a social action on videos every week.
What to do if you do not have a big TV broadcasting budget?
Online channels. Nowadays they even perform better that TV. When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.
Last Google report reveals that YouTube ads generate a better return on investment than TV commercials most of the time. The company conducted a meta-analysis of 56 case studies from brands within six different types of industries, across eight countries in Europe between 2013 and 2016, as well as its own research. Google concluded, in the study published Wednesday to coincide with Advertising Week Europe in London, that at current spend levels, “YouTube delivers a higher return on investment than TV in 77% of studies.” Nielsen also conducted a study with this conclusion: Advertising on Youtube is better for local businesses than advertising on TV.
In 2015, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. Video ads are the best product to put to use on Facebook: 50% of those who clicked on a video ad watched for at least 30 seconds, and auto-play has driven even further engagements.
In your website
Online videos bridge the gap between online and off-line commerce, as well as greatly increasing conversion rates for a wide range of industries — particularly e-commerce websites. Online users who viewed a product video were much more likely to convert over users who simply viewed an ad. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.
Is your company or brand suitable for video advertising?
2015 saw incredible growth in the use of video content by marketers in both B2C and B2B markets. And video is no longer just a tool for brand awareness. Top marketers in the world are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates.
BUSINESS 2 CONSUMER MARKET
There is nothing to say about the great power of video for B2C. The results speak for themselves. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years, ask a Handsome Wolf video quotation here.
BUSINESS 2 BUSINESS MARKET
If you think that your B2B business is not suitable for video, let’s see this figures. According to Forbes Insight, 59% is the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business. The most common types of videos used by B2B marketers are explainer and product feature videos but also customer testimonials. Request a Handsome Wolf video quotation here