XDS is a leader in the exhibition industry in Romania, with most customers outside. Sferdianu Voicu, CEO of the company, is the president of IFES, a global network of agencies in this dynamic industry. The challenge was to communicate fast and easy the XDS benefits.
We chose a film “without shooting”, a film designed to explain visually the competitive pillars of this company. Handsome Wolf designers drew all the frames that were animated with text and voice for a complete visual experience.
Researches say that the human brain processes visuals 60,000 times faster than text. A few pages of text turned into a presentation film, that is easy to follow in a few minutes.