8 June 2016
AEM is the largest producer of electrical and gas meters in Romania and one of the most important companies in Europe, with customers on all continents. Famous brands in the industry are customers of this company in Timisoara, a company with tradition. The challenge was to make a global video presentation that shows AEM activity and to be well done.
Usually, the presentation films are too technical, but we wanted to create an emotional connection with potential customers who will see this film.
So, we invoked the emotional element and got to the essence of this brand which measures the energy necessary for life.
Even if it is long, the film is fluid and easy to follow, especially as it uses a voice of a famous actor for HBO trailers or National Geographic documentaries.
Media entries
The film is used both as an online communication tool, but it is dedicated to B2B presentations during meetings or international conferences. Also, the film was screened in all the fairs from Europe or Asia, being one of the most powerful tools for the company business card.
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