HT: A story by a line
8 November 2016
How can we tell an entire story using just one line?
HT International Exhibitions is a Romanian company that has transferred its operations in the USA, Miami.
After a branding made by the advertising company Handsome, that created the central message “Keep Exhibiting”, because attending exhibitions is a continuous process, we invented a word.
#Globusiness
What does #Globusiness mean?
It means global business and it is exactly what the international exhibitions can make. To transform a local or a regional business into a global business.
And the film conveys this message, using just a line.
It was a little challenge to draw everything in one line, including Einstein
But we succeeded.
Media Entries
The film was broadcast internationally, with a focus on the USA, through websites and social platforms, being dedicated to B2B sector.
