VOX Technology Park
3 September 2017
Project published in the gallery of
Romania is going through the best period regarding the development of IT sector.
Smart Romanians create value all around the world. We can note that it is true just by thinking about the last example, an application created by Romanians and sold with over 10 million euro.
Today, more than ever, there is a need for intelligence in Romania. That’s what we were thinking of when we launched a creative campaign for Vox Technology Park, an innovative office building, in the center of Timisoara.
Intelligence may be more important than money.
We wanted to demonstrate it in our new IQ Cafe campaign for the office building Vox Technology Park, the place where we celebrate the intelligence from Timisoara.
We modified a coffee machine so that people could use their intelligence instead of money. A short IQ test…😊 The people who had taken the test got a free coffee.
The campaign was appreciated nationwide and was shared by well-known bloggers. It appeared in national publications such as Forbes, Ziarul Financiar, IqADS.
The film has over 55.000 views and was broadcast on online social networks.