Vienna Ice Coffee
3 September 2017
Project published in the gallery of
People rarely smile on the street or in traffic.
Often, we see people on the street looking down. We stay in cars, angry at traffic lights, crowded streets or even angry at other drivers. However, we can’t influence the exterior. And we just get angry.
But, everything is about attitude. The attitude we have when we can’t face a situation or, if we can change it, we can do it smiling.
So, we created a campaign and tried an experiment. We offered the drivers a cold and good coffee and they had to offer us…
We got over 12.000 of smiles in 7 cities from Romania.
Romania really smiles!
With 45.000 views on social media, the campaign was a real success.